Social Media & Performance Marketing Strategist

LA / PART-TIME

We are currently seeking to work with an individual that is able to work 5hrs a week, part-time.

Location: Los Angeles. Hybrid / Field (1 day/month in-office + monthly team-building event)

Compensation: $20.00 Hourly

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The Role:

SBJ ESNTLS is looking for a Social Media & Performance Marketing Strategist to own, manage, and scale our organic social channels and paid media campaigns. In this position, you will bridge the gap between brand storytelling and drive-to-sale performance.

You will design strategic content calendars, build and optimize paid social ads across key platforms (Meta, TikTok, Pinterest), write conversion-focused ad copy, and regularly analyze performance data. We need an autonomous operator who brings sharp ideas, tests relentlessly, and actively advises leadership on how to scale what works and cut what doesn't.

Key Responsibilities:

  • Drive-to-Sale Content Strategy: Develop and execute a comprehensive social media strategy designed to convert passive followers into active buyers.

  • Paid Media Execution & Management: Build, run, and optimize targeted paid ad campaigns (Meta Ads Manager, TikTok Ads, etc.), managing budgets, audience targeting, retargeting sequences, and creative iterations.

  • Performance Analytics & Reporting: Track key performance indicators (ROAS, CAC, CTR, conversion rates) daily/weekly. Present clear data insights and proactive strategic adjustments to leadership.

  • Conversion Copywriting & Creative Direction: Write punchy, persuasive ad copy and direct short-form video creative (reels, TikToks, UGC) tailored to the beauty and wellness professional space.

  • Funnel & Channel Optimization: Analyze post-click user journeys and landing page alignment to ensure ad traffic converts efficiently.

  • Cross-Functional Alignment: Collaborate with internal sales and product teams to align promotional calendars, product drops, and BDR lead-generation campaigns with social media pushes.

Qualifications:

  • Proven Marketing Experience: 2+ years of hands-on experience managing organic social media and paid performance campaigns, specifically within beauty, personal care, or direct-to-consumer/B2B ecommerce.

  • Technical Mastery: Deep proficiency with Meta Ads Manager, TikTok Ads Manager, Google Analytics, social management platforms, and marketing automation tools.

  • Data Literacy & Solution Drive: Demonstrated ability to read ad analytics, identify underperforming creative, and independently implement data-driven solutions.

  • Visual & Copy Proficiency: Strong sense of visual aesthetics, current social trends, and direct-response beauty copywriting.

Availability Requirments:

  • Core Operating Hours: Available during standard operating hours (8:00 AM – 4:00 PM).

  • Mandatory Team Meeting: Consistent availability for weekly team syncs every Wednesday at 1:10 PM.

  • In-Office Commitments: Available for 1 in-office day per month and 1 monthly in-office team-building event.

About SBJ ESNTLS

We are a community driven, LA-based skin-care company rooted in Latinx culture.

All qualified applicants will receive consideration for this role without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.