Grab 3 ESNTLS, get 3 of the same free. No code needed.

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Mix & Match Your Esntls — Buy 3, Get 3 Free.

Mix & Match Your Esntls — Buy 3, Get 3 Free.

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A LOVE LETTER TO SBJ

Damn, I don’t even know where to begin. My eyes are teary and my heart is full. I love you, SBJ. You’ve shown up for me and my community in ways I never dreamed possible. You’ve filled a gap in the beauty industry — one that truly represents Latinidad in all its forms. You’re for the Indigenous queens, Latina baddies, alt girls, and everyone in between.

You care so deeply about the community, and you’ve supported so many through their soft girl era — from hot girl walks and heart-to-heart pláticas, to yoga sessions and quiet moments of healing. You’ve created a safe space built on love, care, and intention. You’ve reminded me…

LUXURY ESNTLS UNDER $20

  • "Rosa Makes my skin so glowy and soft. This is my fav clay mask I've ever used."

    -Sheila S

  • "Papaya Glow is my holy grail moisturizer. I don’t know why it’s not being sold everywhere. I’ve been using it 2 or 3 years now."

    -Tanya M

  • "Obsessed with ultra balm. Smells soooo good and so glossy!"

    -Alexa F

  • "SBJ MAKES ME FEEL LIKE THE BEST VERSION OF MYSELF. eACH PRODUCT GIVES OFF A CALMING ENERGY."

    -Rose W

Shop The Faves

INCLUSIVITY IS’NT JUST A TREND, IT’S WHO WE ARE.

Mindfully formulated by makeup artist and esthetician, Jessica Monzalvo, SBJ Esntls pays homage to her roots through the use of all-natural ingredients beloved in Latin America. Created for melanin rich, sensitive skin types and everyone in between, SBJ Esntls is self-care for all.

ROOTED

IN

LATINX

CULTURE

ROOTED IN LATINX CULTURE